You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Lynne Robinson.
ANA has found 6 results for you, in 242 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Integrating word of mouth into consumer centric measurement

This paper addresses the incorporation of Word of Mouth (WOM) measurement into the TouchPoints multi-media database. It allows investigation of the most effective means of reaching groups to effectively schedule paid and owned media to drive earned...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Lynne Robinson, Ed Keller
October 21, 2010
×

Citation

Robinson and Keller (2010a, October 21). Integrating word of mouth into consumer centric measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integrating-word-of-mouth-into-consumer-centric-measurement


Research papers

The IPA touchpoints initiative

The IPA TouchPoints Initiative was the world's first, industry, consumer- centric, multi-media database. Since its launch in 2006, it has been emulated around the world.The IPA published the second TouchPoints Survey during 2008, the survey was...

Catalogue: WM3 2009: Change Is In The Air...
Author: Lynne Robinson
May 7, 2009
×

Citation

Robinson, L. (2009a, May 07). The IPA touchpoints initiative. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-ipa-touchpoints-initiative-7442


Research papers

Delivering the dream

The IPA TouchPoints Initiative, led by the UK communication agencies through their trade body, the IPA, was specifically designed to address the increasingly consumer centric, multi-media communications future and the subsequent lack of consumer...

Catalogue: WM3 2007
Authors: Lynne Robinson, Denise Turner
June 3, 2007
×

Citation

Robinson and Turner (2007a, June 03). Delivering the dream. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/delivering-the-dream


Research papers

The IPA touchpoints initiative

The new global media landscape led to an explosion in communications research as advertisers, agencies and media owners try to chart an effective path through this labyrinth.However, in the UK and most developed advertising markets, the joint...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Lynne Robinson, Jennie Beck, Steve Wilcox
Company: KANTAR TNS Malaysia
June 4, 2006
×

Citation

Robinson, Beck and Wilcox (2006a, June 04). The IPA touchpoints initiative. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-ipa-touchpoints-initiative


Research papers

Radio research for the 21st century

This paper describes the testing and implementation of the new RAJAR audience research contract in the United Kingdom.

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Peter Jenkins, Lynne Robinson, Tony Twyman, Tony Wearn
Company: British Broadcasting Corporation (BBC)
June 15, 1999
×

Citation

Jenkins, Robinson, Twyman and Wearn (1999a, June 15). Radio research for the 21st century. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radio-research-for-the-21st-century


Research papers

A radio research design for the 21st century

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations...

Catalogue: 2nd Radio Research Symposium
Authors: Lynne Robinson, Tony Twyman, Tony Wearn
June 15, 1997
×

Citation

Robinson, Twyman and Wearn (1997a, June 15). A radio research design for the 21st century . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-